BEAUTY
BELLVISO GLOBAL MICROBLADING
Images: Steve Ragland Photography
HELLEN GOODEN OWNER - OF BELLAVISO GLOBAL MICROBLADING | CREATIVE & BEAUTY CONSULTANT | AIRBRUSH MAKEUP ARTIST | TRAINER
MAKEUP ARTIST’S REBOUND
How makeup artists can WIN during the pandemic
By Robere Lett | Publisher | Style Editor
BellViso Global has within four short years become the preeminent refuge for all things beauty in Lathrup Village Michigan. To begin this story I must start with the owner, operator Hellen Gooden. Her story is as intriguing as she is; Born in Eritrea a country in Eastern Africa in the capital city of Asmara, one of the most compelling and secretive places on earth. Her parents sent Hellen and her brother to London, England to further their education which fueled her journey into the world of makeup and makeup artistry. Hellen’s first inspirations came from watching and falling in love with the makeup done in Bollywood films and how intricate and beautiful the characters became. Deciding to pursue her passion for cosmetics even though her dad wanted her to be an economist back home in Africa. Gooden knew she was not interested in that career path for herself and graciously declined. After studying her craft, in 2009 Hellen along with family members Emanuel & Elilta Ghebreyesus launched the first iteration of BellViso Global - which by the way means “A beautiful Face is Global” in Italian. Gooden became one of the first team members when MAC Cosmetics launched at Harvey Nichols luxury department store in London, England.
Opportunities to participate in London Fashion Weeks and working with mega-companies gave her the confidence and self-assurance to approach the Estee Lauder company to allow her to host airbrush makeup training courses within the MAC Cosmetics facilities. From London, fate would land her in an unlikely place - here in Michigan. The success of BellViso led to her receiving another offer with MAC Cosmetics but this time in Dubai, the position was there for the taking, but it was God’s will that made Gooden turned down the offer.
“Praying and fasting is a huge part of my life,” says Gooden. While visiting family in the Canary Islands in 2014 she began a seven-day prayer and fasting ritual from which she felt that God was directing her to move back to Michigan leaving behind the successful business she built in London, UK.
Never one to doubt her faith, Hellen packed her one suitcase, and with her son boarded a plane during one of the harshest winters on record in Michigan, she found an opportunity to work for La Mer Cosmetics at Nordstrom Department store in the cosmetics department and things began to change. It was a position she was poised and ready for, after being hired Hellen quickly took charge, she began nurturing and winning over both new and old clients, and within six months she took the annual earnings from a mere $49,000 to over $289,000 again creating another successful endeavor, but it wouldn’t last as jealousy and pettiness reared its ugly head.
I have heard this story so many times over the years especially for minority women and men who work long and hard to build up someone else’s business only to end up on the receiving end of a racist mindset and eventually being fired or quitting for made-up allegations due to a supervisor’s fear of losing their job.
Fate and faith almost always play out and the loss of that position actually opened up the next chapter of her business journey. Partnering up with her son James Gooden who formed Gooden Digital Marketing www.goodendigitalmarketing.com/ to help relaunch BellViso Global in Michigan and now it has become a resounding success with hundreds of clients and students from all over the country. BellaViso is the premier salon for airbrush, permanent make-up artistry, and microblading along with a training academy in the region. Thus fulfilling her mandate from God. With these achievements, Hellen is now able to give back to the beauty community by creating the ultimate Ebook for business survival during this pandemic and social distancing climate. Hellen and her sister Elilta Ghebreyesus have formulated this amazing guide to help businesses survive and prosper during these tough times.
BELLVISO GLOBAL MICROBLADING | 28801 SOUTHFIELD RD. | LATHRUP VILLAGE, MI 48076 | (248) 905 3223 | www.bellvisoglobalmicroblading.com
Elegance exudes from every area at BellViso Salon
“It’s never about you it’s about your servitude and always being able to give back!”
SAFETY FIRST
Creating a safe environment via training and education will allow make-up artists, brow technichans and others to learn and prosper during this unpresidented time. Click this link for your free downloadable guide book!
https://www.bellvisoglobalmicroblading.com/makeup-artist-covid19-guide
BellViso is a full-service training salon for airbrush make-up and permanent makeup applications, and fast-forwarding to 2020 BellViso has expanded its services to incorporate micro-blading, lashes, and intensive training seminars within their Michigan based academy. In keeping with everything that is going on with health and safety regulations, sanitation and cleanliness are our primary goal, with the unexpected global pandemic creating high rates of infection the beauty care industry is suffering a very real hardship. “It was brought into my spirit that if I can use my knowledge and gifts to help my fellow peers then that exactly what I tasked myself to do” say, Gooden. So I began with creating a blog that extensively speaks to the health concerns of our community, as I was not seeing it addressed in the way I knew it should be. COVID-19 has and will be a game-changer for the beauty industry because we work on the three main infection points of the human body; the eyes, nose, and mouth and therefore we must be more prudent with the care and safety of our staff and clients every day and in every way.
SERVICES
