WHAT’S NEW/ WHAT’S NEXT
By Lisa Beard | Contributing Beauty Editor
CBD: The New Beauty Ingredient
CBD, which stands for cannabidiol, is the newest (and hottest) trend in beauty right now. It is derived from the hemp plant and seems to be in everything from essential oils to toothpaste to shampoo. CBD is an effective ingredient; it is anti-inflammatory, an antioxidant and has antibacterial properties. Unfortunately not all products that market with hemp ingredients actually contain CBD. Hemp oil covers any oil that comes out of the hemp plant. It does contains CBD. Hemp Seed Oil does not contain CBD, but it does contain all essential amino acids and omega 3 fatty acids.
Luxury cannabis brands are becoming more widespread in 2020; more national beauty retailers are embracing cannabis brands into their stores. Brands like Black Dahlia, Saint Jane Beauty and Lab to Beauty are categorized as "luxury" cannabis brands. The word "luxury" is reimagined in this context; it means tractability, product quality and good design. With the addition of luxury cannabis company Lord Jones being added to Sephora's skin care portfolio in 2018, this signaled a big business opportunity. Here are a few of the most popular luxury brand CBD productson the market today.
Luxury Beauty Serum by Saint Jane $125.00
Contains 500 mg of CBD and 20 active botanicals, this is one of the most high-powered CBD cosmetic products. Made with cold-pressed grapeseed oil, it is formulated to deeply moisturize your skin and give you a glow.
All images courtesy of www.saintjanebeauty.com
Body Lotion by Lord Jones $100.00
Contains 100 mg of CBD; formulated to create a cooling sensation upon contact; rich, luxurious and soothing
Images courtesy of www.lordjones.com
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Image courtesy of Blackdahlia.co
Face Lotion by Black Dahlia Essentials $45.00
This 100 mg CBD lotion, is an all natural skin crème that is fast-absorbing, non greasy and pH balanced.
There are 5 key trends that are used to define luxury cannabis: the quality of the product; if it promotes a health conscious lifestyle; it appeals to the broader demographic; it takes into account the female perspective; and it taps into customers emotional awareness of wellness and self-care. All of this is a great segue into how CBD will change in 2020. Only the strong CBD brands will survive, lesser quality brands will be weeded out. Everyone will need to become a CBD expert which will mean consumers will demand more transparency from CBD brands. Expect to see more leave-on skin products and edible beauty supplements like peptide powders and collagen bars. And CBD will get specific with skin care targeting specific areas and issues. Note: Some CBD related product websites require you to vaidate your age as 21 and over.
Restorative Eye Cream by Mary's Methods $65.00
This eye cream has 50mg of Full Spectrum Activated hemp extract. It also has babassu seed oil, jojoba seed oil and vitamin E. This innovative formula reduces the appearance of wrinkles, fine lines and brightens the under eye area. Image courtesy of Marynutritionals.com
Fiddler's Greens Healing Balm by TSO Sonoma $40.00
The large size, 60 ml (1 oz), has 200 mg total cannabinoids. Made with whole cannabis flowers grown in the Sonoma County sun. It can be used for muscle and joint pain; and to soothe skin conditions. Image courtesy of tsosonoma.com
For those of you who want to know more, the Green Market Report will be hosting The Economic State of 2020 Cannabis, April 3, 2020. Go to www.greenmarketreprot.com for details.